Brand System
Start the Lesson
By the end you can turn one mark into rules a stranger can follow: clear space in the mark's own units, a minimum size found by shrinking until it fails, three pictured do-nots with instructions, colours as named jobs with exact hex values read from the tool, type rules as instructions; assemble them as a one-page guide in Inkscape that obeys its own rules, with a brand folder beside it; run a stranger test and turn every guess into a fix; and build the business card and the flyer from the page alone, print-ready to the shop's spec, preflighted on the export.
Submit Your Work
What You Turn In
- Your one-page guide (SVG and PDF)
- Clear space, minimum size for print and screen, three pictured do-nots with instructions; colours as named jobs with hex and a second signal; type rules as instructions; owner line; the page obeys its own rules fill in on the hub
- Your brand folder's file list
- Logo files, do-nots, guide, colours.txt, fonts.txt, collateral, READ-ME with 'ask before you guess'
- The collateral pack: card, both sides, and flyer as print PDFs fill in on the hub
- Built from the page alone at the shop's true size with bleed; text as paths; preflight run on the export; any gap the pack exposed fixed on the page
- Receipts, stranger test and method note
- The wording and attack rounds with what you kept and killed; your partner's guess list and your fixes; one doubt and how you would find out
- Lead MD trainer's sign-off, if the guide or pack is a real client's
- Logged before anything is delivered or printed
- Clip of the Day: The Brand in 20 Seconds
- 15 to 25 seconds, upright 9:16, exported at 720p as an MP4 under 30 MB (megabytes) and saved in your own Mufasa folder; every colour the guide's hex, type in its two faces, a do-not with its cross, the card and the flyer shown; your name and the label on the end card; the Google Drive share link (viewer) and your AI receipt in Asha, never the video itself; it is the day's post
How
- Asha, by the week 3 Saturday update.
Done when
- One-page guide (SVG + PDF): Logo rules, hex palette with jobs and second signals, type as instructions, owner line; page obeys itself
- Brand folder file list: All seven parts present, named under FS4's rule
- Collateral pack print PDFs: Shop's true size with bleed; text as paths; preflight clean or failures fixed
- Receipts + stranger test + method note: Both AI rounds with keeps and kills; guess list with fixes; a real doubt
- Sign-off (client-bound only): Logged before delivery
- Clip of the Day: The Brand in 20 Seconds: 3 as 2, plus: a stranger names the accent colour and the mark's rule after one play on a phone with the sound off. · 2 15–25 s; upright 9:16, 720p MP4 under 30 MB; captions burned in inside the safe area; end card with the name and the label; AI receipt filed; every colour the guide's hex, type in the guide's two faces, a do-not with its cross, the card and the flyer shown. · 1 not 9:16 or outside 15–60 s, a colour or face that is not the guide's, or no receipt.