The Funnel
Start the Lesson
By the end you can say what a pipeline is for and why bursts of asks produce less work than fewer asks pursued on purpose; name the five stages and the evidence that proves each; build a pipeline of ten named prospects with a door, a stage, their last words and a dated next action on every row; count a funnel, find the biggest drop and say which stage yours is failing at from the number, not the feeling; follow the cadence and know why a reply is never a follow-up; draft a follow-up under direction from the prospect's exact words and send nothing that fails the check; and run the weekly pursuit target in SGL.
Submit Your Work
What You Turn In
- Your pipeline, ten rows
- Ten people or businesses with a need, not websites; door, place, where found; a stage you can show evidence for; what they last said, copied exactly, with the date; a next action in a verb with a date, never 'wait'. Live in Asha or the sheet photographed
- The sort fill in on the hub
- Twelve situations on the ladder; at least ten right, the misses argued
- Your arithmetic page
- The worked example answered; your own ladder counted; 'my pipeline is failing at [stage] because [number]', and whose work that stage is
- Your follow-up with its receipt
- Drafted from the prospect's exact words; every line checked; labelled AI-assisted, directed by me; nothing sent that failed the check
- Exit ticket fill in on the hub
- My failing stage and its number; my one change for Monday
- Weekly page, each of weeks 5 to 8 fill in on the hub
- Stages moved on evidence; three attempts logged against their rows; the ladder counted; one line for Monday
How
- Asha, by the week-4 Saturday update, then a weekly page in weeks 5 to 8.
Done when
- The pipeline, ten rows: Ten people or businesses with a need; door, place, where found; stage supported by evidence; last said with date; next action in a verb with a date
- The sort: At least ten of twelve right; misses argued with the definitions
- The arithmetic page: Worked example right; own funnel counted; failing stage named with its number and whose work it is
- The follow-up page with receipt: Drafted from the prospect's exact words; checked line by line; nothing sent that failed the check
- Exit ticket: Failing stage and its number; one change for Monday
- Weekly page, weeks 5 to 8: Stages moved on evidence; three attempts logged against rows; ladder counted; one line for Monday